In nature, instincts provide the benefits of learned behavior in a constant environment. The ability to adapt is critical to survival when the environment changes and conflicts with instincts.
The same is true in the business world. Processes represent learned behavior and provide stability but organizations and people who cannot adapt to changes do not survive. The stability of routines and habits is comfortable. Like nature, the successful organization must recognize the need to adapt and must encourage and support the required changes in behavior.
